中国地质大学学报(社会科学版）

本文基于生态文化产品的特殊内涵，从文化属性和消费属性两个维度将其价值实现分为六类进行共性提炼、模式总结与案例分析，依价值核算、内核深化、价值提升和价值实现四个步骤提出生态文化产品价值实现对策。研究表明：历史传统文化型私人生态产品通过“价值内嵌+纵向整合”模式，依托产业链整合捕获文化与生态价值；历史传统文化型准公共生态产品采用“分级配置+价值回流”模式，着重空间差异化使用与收益制度化分配；历史传统文化型公共生态产品以“协议运营+公共规制”模式为核心，引入社会资本参与运营；近现代文化型私人生态产品遵循“符号转化+品牌溢价”模式，以品牌建构与溢价反哺形成价值闭环；近现代文化型准公共生态产品依托“资产定价+收益回补”模式，以文化-生态空间资产化运作与收益构成定向回补；近现代文化型公共生态产品采用“建设+运营+移交”复合运作模式，秉承核心公共设施与配套服务设施分类管理的运作逻辑。本文结论为生态文化产品价值实现及配套政策体系构建提供了调整准绳和有益参考。

This paper, based on the unique connotations of eco-cultural products, categorizes their value realization into six types from the dual dimensions of cultural and consumption attributes. It conducts commonality refinement, model summarization, and case analysis, and proposes strategies for eco-product value realization across four steps: Value accounting, core enhancement, value elevation, and value realization. The research shows that private products of the historical and traditional cultural type capture cultural and ecological value through industrial chain integration via the “value embedding+vertical integration” model. Quasi-public products of the historical and traditional cultural type adopt a “tiered allocation+value return” model, focusing on spatial differentiation in use and institutionalized distribution of benefits. Public products of the historical and traditional cultural type center on a “contract-based operation+public regulation” model, introducing social capital into operations. Private products of the modern cultural type follow a “symbol transformation+brand premium” model, forming the value chain through brand building and premium feedback. Quasi-public products of the modern cultural type rely on an “asset pricing+benefit replenishment” model, using cultural-ecological spatial assetization and directional benefit allocation. Public products of the modern cultural type employ a “build-operate-transfer” composite operation model, adhering to the operational logic of categorized management of core public facilities and supporting service facilities. The conclusion of the paper provides regulatory benchmark and useful reference for the value realization of eco-cultural products and the construction of supporting policy systems.